Bad pun I know,
but if you haven't seen the news yet, I'm sure you'll agree.
This is an interesting play by Amazon. The two big markets are (market-wise) newspapers and (profit-wise) textbooks. But there is another market that is screaming for this thing: gamers.
You'll note two big new features: auto-rotation and native pdf reading.
Now, imagine carrying dozens of game books in a 8.5x11, 19 oz. profile. And, oh yeah, searchability and web browsing to boot.
I think I just wet myself.