News // Hugo Boss
Title: Rhys Meyers' Fragrant Ambition
Source: Contact Music
Date: August 25, 2006
Notes: More on the Hugo Boss ad campaign.
Hollywood actor Jonathan Rhys Meyers is the new face of Hugo Boss. Launching in December, the Mission Impossible: III star will appear in an advertising campaign that aims to boost the Hugo Boss fragrance franchise in the US. President of Proctor + Gamble Prestige's US division Don Loftus says, "We see a real opportunity with this brand. Hugo Boss does very strong business on a global scale, but the US fragrance business is underdeveloped. We haven't peaked with it yet."
Credit: franzi1981
Source: Contact Music
Date: August 25, 2006
Notes: More on the Hugo Boss ad campaign.
Hollywood actor Jonathan Rhys Meyers is the new face of Hugo Boss. Launching in December, the Mission Impossible: III star will appear in an advertising campaign that aims to boost the Hugo Boss fragrance franchise in the US. President of Proctor + Gamble Prestige's US division Don Loftus says, "We see a real opportunity with this brand. Hugo Boss does very strong business on a global scale, but the US fragrance business is underdeveloped. We haven't peaked with it yet."
Credit: franzi1981