One of us is out of touch
There's a billboard on the platform of a station that I pass* and on it is a message from Microsoft: a picture of an obvious geek tending to some knitting, with a caption of "the new busy is not like the old busy". The whole thing, from the link in the bottom-right corner, is supposed to be directing me towards Hotmail.
OK, so I'm clearly an "old busy", but do Microsoft really think they can redefine themselves enough to persuade the "new busy" towards something so manifestly not cool? And is a billboard on a suburban commuter-line station really the place to try to persuade them? Don't all the cool Web 2.0 Hoxtonites live in Haggerston, Clerkenwell or Shoreditch anyway?
I think Microsoft are just redefining "sunk cost".
* For some reason, that's made me think, presumably because of the rhythm, of "There’s a one-eyed yellow idol to the north of Kathmandu"
OK, so I'm clearly an "old busy", but do Microsoft really think they can redefine themselves enough to persuade the "new busy" towards something so manifestly not cool? And is a billboard on a suburban commuter-line station really the place to try to persuade them? Don't all the cool Web 2.0 Hoxtonites live in Haggerston, Clerkenwell or Shoreditch anyway?
I think Microsoft are just redefining "sunk cost".
* For some reason, that's made me think, presumably because of the rhythm, of "There’s a one-eyed yellow idol to the north of Kathmandu"