Actress Ishihara Satomi got the chance to gather some hands-on agriculture experience for a new Glico commercial.
In the web and TV commercial, we can clearly see how much Ishihara is enjoying her time at the farm, and at the same time us viewers get to see her in a natural and really charming way.
The commercials are part of Glico’s huge “Nihon Judan Glico Wagon” campaign that feature several other stars such as Fukada Kyoko, Ayase Haruka, Matsuyama Kenichi, Fujiwara Tatsuya, and many more who travel the whole country and help all kinds of people with their work.
In between their travels, they always get to chat and enjoy some Pocky with the local citizens. Of course, nothing is scripted in those commercials, and the campaign does not only include commercials, but Glico also makes use of Twitter, Ustream, and several other new ways of information transmission as well.
Ishihara went to a farm in the Iwate prefecture to introduce us to their everyday life, and she stayed there for a whole day and tried out some farmwork together with the local girls. Furthermore, she had an interesting girls talk there and a lot of fun. Her best moments from the trip have then edited into a 1:42 minute long web commercial.
Her sudden outburst of laughter in front of the horse that you can see in the web commercial has eventually made it into the 15 second long TV commercial that has just started airing today.
Okinawan pop-rock band Kariyushi58 is providing the theme song for the campaign.
Check out the web and the TV commercial below!
WEB CM(1:42):
http://www.youtube.com/watch?v=JAVZI4XUqG8 TV CM(0:15):
http://www.youtube.com/watch?v=Vbetu-Wxb2k
source
: TOKYOHIVE