This is what happens when...
...two faux-political theorists discuss Ewan's hotness:
Me: Is it just me, or was Ewan extra hot last night on Conan?
G: He did seem an extra 10% hot.
Me: Of course, we're only measuring him against himself, and we know his hotness is non-quantifiable.
G: Yeah, he's already on his own scale, so what does an extra 10% even mean?
Me: Exactly. Especially since "extra" hot implies that he's not as hot in other times, which we know is not true.
G: He kept stroking his chin...and OMG his hair....
*extremely pervy interlude on his hands and hair and giggle*
G: He gives good story.
Me: Story?
G: About the goats. You weren't even listening. You don't even hear him.
Me: Of course I do! It's part of the hotness. Though I admit sometimes I get lost in the haze.
G: It was really hot. The extra 10% on the Ewan-scale of measurement that we have established has no standards but Himself and he is a constant level of hot.
Me: We only have these linguistic artifacts to describe him..."scales" and "percentages" and the like. It's a language problem.
G: A language/concept problem. The meaning is there but we have not yet as a society created the structures to deal with it, i.e., to make sense of his hotness.
Me: Exactly. Ooh, did you hear Levi-Strauss died?
G: I thought he died in the 70s.
Me: Nope. Just now. He was 100.
G: Oh. *shrugs* Still don't know why we had to read him.
Me: Me either. Pass me another scone.