(no subject)
Ashley Rae Foose
Fundamentals of Marketing
11/4/2008
Burke VC 4
What process does Burke use to define the research question?
"Burke is all about asking the right questions and getting the right answers. For over seven decades, we've been searching, digging, and probing for the information you want, so you can make the decisions you need. From uncovering the mysteries of brand equity to discovering the endless research possibilities of the Internet, Burke is your guide to a more profitable future." [Footnote 1]
Burke's basic research services include, online research, reporting, data integration, customer loyalty management and employee engagement. Burke continues to be a pioneer in marketing research for online research and surveys.
How does Burke's process for marketing research compare to the steps outlined in the chapter?
Marketing research process from the book, first define the problem and research objectives, second develope the reesearch plan for collecting information, next inplement the research plan, collecting and analyzing the data and last, interpreting and reporting the results.
"Burke provides full service custom marketing research, analysis, and consulting for consumer and business-to-business product and service companies to help them understand marketplace dynamics worldwide. Services include product testing, brand equity research, pricing research, market segmentation, image and positioning studies, and a wide range of marketing research protocols targeted at both tactical and strategic business issues. Burke ICE Research (Information, Communications, Entertainment) leverages Burke's extensive knowledge and experience in this quickly evolving and complex segment of the world economy." [Footnote 2]
How does marketing research, the Burke way, help clients build strong relationships with customers?
"For over two decades, top business leaders have turned to Burke for help in managing and enhancing the relationships they have with their most valuable assets -- their customers. As early founders of best practices in customer loyalty and relationship management, Burke has the depth and breadth of experience necessary to construct measurement and management systems that support both strategic and tactical decisions that affect customer retention." [Footnote 3]
Burke's is a huge successful marketing agency this company is an educator of marketing research proffessionals.
[Footnote 1] Burke, Inc. http://www.burke.com/Services/CMR/Index.cfm. Copyright© 2008
[Footnote 2] Burke, Inc. http://www.burke.com/Services/CMR/Index.cfm. Copyright© 2008
[Footnote 3] Burke, Inc. http://www.burke.com/Services/CMR/Index.cfm. Copyright© 2008
Fundamentals of Marketing
11/4/2008
Burke VC 4
What process does Burke use to define the research question?
"Burke is all about asking the right questions and getting the right answers. For over seven decades, we've been searching, digging, and probing for the information you want, so you can make the decisions you need. From uncovering the mysteries of brand equity to discovering the endless research possibilities of the Internet, Burke is your guide to a more profitable future." [Footnote 1]
Burke's basic research services include, online research, reporting, data integration, customer loyalty management and employee engagement. Burke continues to be a pioneer in marketing research for online research and surveys.
How does Burke's process for marketing research compare to the steps outlined in the chapter?
Marketing research process from the book, first define the problem and research objectives, second develope the reesearch plan for collecting information, next inplement the research plan, collecting and analyzing the data and last, interpreting and reporting the results.
"Burke provides full service custom marketing research, analysis, and consulting for consumer and business-to-business product and service companies to help them understand marketplace dynamics worldwide. Services include product testing, brand equity research, pricing research, market segmentation, image and positioning studies, and a wide range of marketing research protocols targeted at both tactical and strategic business issues. Burke ICE Research (Information, Communications, Entertainment) leverages Burke's extensive knowledge and experience in this quickly evolving and complex segment of the world economy." [Footnote 2]
How does marketing research, the Burke way, help clients build strong relationships with customers?
"For over two decades, top business leaders have turned to Burke for help in managing and enhancing the relationships they have with their most valuable assets -- their customers. As early founders of best practices in customer loyalty and relationship management, Burke has the depth and breadth of experience necessary to construct measurement and management systems that support both strategic and tactical decisions that affect customer retention." [Footnote 3]
Burke's is a huge successful marketing agency this company is an educator of marketing research proffessionals.
[Footnote 1] Burke, Inc. http://www.burke.com/Services/CMR/Index.cfm. Copyright© 2008
[Footnote 2] Burke, Inc. http://www.burke.com/Services/CMR/Index.cfm. Copyright© 2008
[Footnote 3] Burke, Inc. http://www.burke.com/Services/CMR/Index.cfm. Copyright© 2008