Hey, we've got this new book about a vampire. You know what would be awesomely clever and original? Let's title the book something about "bite" because, y'know, vampires bite things! And on the cover, and I'm just going a little wild here, let's use a font where the T looks like a cross. It's totally unexpected and supernatural! Vampires have that whole cross thing going for them, right? Or against them or something. There are crosses involved!
...why are you shaking your head at me, Smith?
Well. Scrap that stupid plan, Smith. I don't know why you thought it would be so original. If it's something you could come up with, of course everyone else has done it already.