I suspect this is only really news to young men. ;)
Risk-taking boys do not get the girls WHETHER it's driving too fast, bungee-jumping or reckless skateboarding, young men will try almost anything to be noticed by the opposite sex. But a study of attitudes to risk suggests that the only people impressed by their stunts are other men.
In the famous last words of more than one person: "Hey y'all, watch this!"