I've been with PayPerPost for a few months now I guess. It's hard to realize just how many people
get paid to blog. Even when looking in the forums, it feels like only a 100 or so people are doing this. Of course, this has also been in beta mode for a while. PayPerPost went through a bit of a revamp. Which included a new layout, different ways to distinguish between posts, as well as PPP Direct (which I blogged about earlier).
That's why it was so interesting to me to read
The PayPerPost Revolution Accelerates, Sponsored
Blogging Marketplace Secures $7 Million Series B
Draper Fisher Jurvetson leads round and joins Board of Directors
ORLANDO, FL - (June 12, 2007) - PayPerPost, the leading marketplace for advertisers to reach bloggers and other consumer content creators, today announced it has completed a $7 million second round investment led by Draper Fisher Jurvetson, an investor in the company's Series A and one of the world’s leading high-technology venture capital firms. The financing brings the total amount of capital raised by PayPerPost to over $10 million, giving the company considerable resources for further development as the industry’s leading Consumer Generated Advertising marketplace. Additional participants in the round include existing investors Inflexion Partners and Village Ventures as well as new investor DFJ Gotham. With this investment, DFJ Managing Director Josh Stein also joins PayPerPost’s Board of Directors.
“PayPerPost created this exciting new advertising space and has established itself as the industry leader,” said Ted Murphy, chief executive officer of PayPerPost. “Although we’ve only used a portion of our first round capital, this added support from investors unlocks significant growth potential. Our content creator and advertiser ROI metrics clearly demonstrate the upside for PayPerPost’s model. We intend to use this capital to build the infrastructure, visibility and professional expertise necessary to reach and retain a greater network of advertisers and content creators than ever before.”
Since its founding in June of 2006, PayPerPost has signed more than 6,500 advertisers to its groundbreaking service, which has enabled Consumer Content Creators to be compensated for their efforts discussing specific companies, products or services via blogs, videos or other media. The content creators are required to disclose relationships with advertisers on their blog, providing transparency for the end reader. Over 125,000 Internet postings, most in the form of blogs, have already earned money for their creators through PayPerPost’s innovative marketplace. PayPerPost recently released PayPerPost Direct, a disruptive new service that allows advertisers to contract and negotiate directly with individual bloggers they identify through a safe, managed system.
“PayPerPost has laid a strong foundation for the future,” noted Tim Draper, founder and managing director of Draper Fisher Jurvetson. “It continues to attract a critical mass of participants from both the advertising and blogging communities. Analogous to Overture’s sponsored search model, we believe PayPerPost’s business model holds disruptive potential and will enable the company to thrive in the evolving paid-content arena.”
To mark the $7 million dollar funding, PayPerPost has launched a new website detailing the company’s service offering at
http://www.payperpost.com. Bloggers and advertisers can easily sign up at the site and begin leveraging the self service marketplace.
$7 million! That's quite a lot of funding. Pay Per Post is doing a
Lucky 7s celebration right now, where posts may go for as much as $700. That's pretty impressive. I'm certain I won't snag such an opportunity, but getting a $70 one would be pretty fantastic as well.
I know that as time goes on, I'll learn to think of PayPerPost as a regular company. With coworkers who like to telecommute. I've grown to really like the service. While I'm not looking to make a ton of money or even come close to making a living, I do rather enjoy having subjects to write about.
It's hard to look at LJ and think of an excellent entry. PayPerPost gives me the chance to at least make my LJ a little more diverse, not just personal pathetic entries. It's nice to have a purpose when you write, even if it's for an advertisement.