A marketing complex
A product
The product is understood as everything, that it is possible to offer in the market for acquisition, use or consumption for the purpose of satisfaction of certain requirements. The product is everything, that can satisfy any requirements (physical subjects, services, people, the enterprises, kinds of activity, idea). As soon as to a product a quoted price and it has arrived on the market, it becomes the goods. Therefore the term “goods” is used on a level with the term “product”.
From the point of view of final application allocate three main types of a product: consumer goods, an industrial and technological production (the industrial goods) and services.
Consumer goods - the goods bought by end users for personal (family) consumption. On the basis of consumer habits of consumers consumer goods are classified on the goods of daily demand, the goods of a preliminary choice, the goods of special demand and the goods of passive demand.
The goods of daily demand - consumer goods and services which are bought usually often, without meditations, with the minimum comparison with other goods. The goods of daily demand can be classified in addition on the basic goods, the goods of impulsive purchase and the emergency goods.
The basic goods - the goods bought by consumers regularly, for example a tooth-paste.
The goods of impulsive purchase - the goods accessible to purchase in many places and got without preliminary planning and searches on the basis of suddenly arisen desire. For example, a chewing elastic band, sweets which can be bought from cash desk at payment of purchases.
The emergency goods - the goods got at occurrence of sharp need in them, for example the umbrella bought during a downpour.
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