ETA: Looks like this one is more than just a fun meme. Details here:
http://mecurtin.livejournal.com/940173.html Long story short, it appears to be a scam to draw people into vanity publishing. As such, I've taken out the links back to the page. No advertising from me, thanks.
When I plug in
my most recent fic:
[Nabokov]
... Which is very flattering! However, when I plug in some
Uberwank:
[JK Rowling]
Hmm.