Building Our Own Simple Algorithm
Building Our Own Simple Algorithm
Building Our Own Simple Algorithm
So we might look at keyword inclusion in the page title, meta description, body content or in the links we point into the site. We might have a list like this:
Then we would score all pages in our corpus as follows:
http://searchengineland.com/automatic-algorithms-are-fundamentally-changing-the-shape-of-seo-73365?ashmanov&ashmanov
Building Our Own Simple Algorithm
So we might look at keyword inclusion in the page title, meta description, body content or in the links we point into the site. We might have a list like this:
- Find all pages which contain “search marketing company”.
- Find all pages which have links pointing to them associated with “search marketing company” via the anchor text or some associated text saying that on the same page.
- Build “search marketing company” corpus - in other words the full set of sites our search engine associates with the term.
Then we would score all pages in our corpus as follows:
- “search marketing company” in the page title - 10 points.
- “search marketing company” in inbound link anchor text - .02 points for each valid link.
- “search marketing company” in an H1 tag on the page - 3 points.
- For inclusion of “search marketing company” exact match in the body text - 3 points.
- List all pages in our corpus from highest points to lowest points.
- Sit back and wait for the user to be impressed with the relevance of our results!
http://searchengineland.com/automatic-algorithms-are-fundamentally-changing-the-shape-of-seo-73365?ashmanov&ashmanov