So there's a new horror film coming out called Dead Snow which is about Nazi zombies. That's a cool idea on its own, but the filmakers decided that they needed something special to sell the film to the masses.
Head on over to:
http://twitchfilm.net/site/view/ah-public-relations.-subtlety-is-thy-middle-name/ to see the viral campaign they *ahem* came up with.
It's 3 minutes and 11 seconds long...you have been warned.