So today I was asked by my manager to work overnights the next two days to set up a mod. So, I'm attempting to stay up overnight tonight so I can do it for the next few days, and in my quest to stay awake, obviously I've been channel surfing, and amidst this channel surfing, I see this.
Brooke Shields for Latisse.
If you don't want to watch the commercial, here's the gist of it.
This is the TV commercial for LATISSE® (bimatoprost ophthalmic solution) 0.03%, the first and only FDA-approved prescription treatment for inadequate or not enough eyelashes. LATISSE® solution is a prescription treatment for hypotrichosis used to grow eyelashes, making them longer, thicker and darker.
Wow. Really? REALLY? Apparently inadequate eyelashes can no longer be cured by increasingly ridiculously thick mascara. Apparently now we need to get PRESCRIPTION DRUGS to INCREASE OUR EYELASH THICKNESS.
Now, I guess I could understand this if you really had this condition,
hypotrichosis. I figure eyelashes are there for a reason, so there's most likely a practical need for them, aside from the obvious cosmetic issues. But this commercial isn't marketing this drug like it's the cure for a genetic birth defect. It's treating it like it's Covergirl's latest stiletto mascara.
I DO NOT UNDERSTAND THIS. WHY DO WE NEED A PRESCRIPTION MEDICINE FOR THICKER EYELASHES? *headdeskheaddeskheaddesk* Aren't prescription medicines are supposed to do things that, oh, I dunno, MATTER? This is just indulgent and vain and OMFG they're EYELASHES. Why are there even people STUDYING THIS? Why does this drug even EXIST? Is there such an eyelash deficiency problem in America that we need scientist developing a prescription drug for EYELASH GROWTH?
Excuse the overuse of caps, but this really boggles my mind and kind of infuriates me. Obviously. I'm offended that we've gotten so obsessed with the idea of physical perfection that we have to get prescriptions to fix our eyelashes. I mean, I thought it had gotten pretty bad when I heard that people were injecting botulism into their faces to paralyze their muscles to erase their wrinkles (I honestly thought that was a joke when I first heard about it, like 'lol oh what those crazy rich people'll do to look 'young''), but I think this throws me even more. Because it's FOR YOUR EYELASHES.
I'm hoping I didn't offend anybody with that (because, come on, eyelashes), but I just do not get it. I can't believe anybody without that medical condition could be so desperate that they would go to their doctor and ask them to prescribe it. Does not compute.
...I'm going to go and distract myself more now. Just had to get that out.