What's next, "Badger Badger Badger Badger Badger Mushroom Mushroom: The Book"?

[eiennihen]

Maddox didn't spend years trying to shop his book to a publisher, a publisher approached him based on the popularity of his Web site. It's a model that's seen in several books this year, such as "Real Ultimate Power: The Official Ninja Book," by Robert Hamburger (pseudonym). From the CNN.com article

This single statement makes me want to never ever become a published writer. Plz die. Kthnx.

Also, I got a job.