Art school
As mentioned before, at the art school we create leaflets.
Here are some elements of the process and the outcome.At the moment we are working with the inside pages of the leaflet.The cover, I think, is, more or less, complete. The author/artist, Christina Maksimova, is in her 2nd year of our art school.
The computer courses have been running in the art school only for a year and a half.
I teach my students general computer literacy and some graphic software as well as basic design principles,touching on various disciplines - layouts, etc. It can be difficult even for experienced artists to break away from the habitual and set views and create something completely original.I was influenced by the words one of our professors in St. Petersburg last year: “You treat design as magic while it is just building blocks. For example, take the word:AIRPORT - AIR and PORT. We take two words, put them together and get a new meaning. Or, take the word CENTAUR: part man, part horse. And this is what imagination is made of.”
My impressions from these words were combined with Gulitov’s exercises this winter. I repeated those with my own students because they help move creativity to a new level.
Stage one:
The task was to draw famous brand names, logos, just words: the idea was to copy what they looked like. Below is an example of Christina’s work.
Then, the students were supposed to select one of the examples; its letterforms became the basis for further work. Students analysed their shape and used this understanding to create their own letters, for their own words.
Christina used MANGO logo as the basis for her design. And here is what came out of it.
I also liked the idea she used in this sign, but the rhythm did not work.
As a result of our deliberations, we combined two signs.
Children foundthat methodically dragging anchor points with the Pen tool to get a more expressive form was very difficult; I also needed to explain that reducing the number of anchor points would make editing easier.
And here is the result, which became the basis for the leaflet. The style incorporated crossed rectangles set with a certain rhythm, filled with ungradiated colours. The outcome implied geometric motifs.
This is what the cover looks like.
The mapping took a lot of time. The rhythm of layout was sorted out at the same time as the
I decided that we could use a tram shape as the basic form for the layout.Christina and I decided that we needed to take a picture of a tram and stylize it. So, she went out to look for her “model”. Looking at the photograph of the tram, we sketched its outline and broke it down to the basic elements.
Then, Christina drew the shape using the Pen tool.
Having filled the shapes with chosen colours and positioned the result on the map/layout, we saw that the tram image was not combining harmoniously with the rest of the layout. Then we changed the window shapes, selected a different colour scheme and played with some accents.
In the illustration I created three separate basic forms, and wereferred to their rhythm and shape to change the shapes of the tram’s windows.Christina had a brilliant idea to include the tram stop “KirovskijRinok”. This image is all her idea.
We worked together to finish this cover using the style we originally chose as the point of reference.
Тоже самое на русском.
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