Really I am addicted to caffiene. I am a caffiene fiend. Apparently I am not alone. The first topic in my email news today was all about caffiene because March is Caffiene Awareness Month. "how interesting" I thought to myself. Therefore a blog post. Yay.
Pepsi to introduce higher-caffeine diet cola
Wed Feb 21, 10:30 PM ET
SCOTTSDALE, Arizona (Reuters) - PepsiCo Inc. (NYSE:
PEP -
news) plans to introduce a new, energized version of Diet Pepsi that includes more caffeine, as well as ginseng, a PepsiCo spokesman confirmed on Wednesday.
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The drink, Diet Pepsi Max is geared toward consumers ages 25 to 34 who like the buzz of drinks like PepsiCo's Mountain Dew, but are starting to become more concerned about their weight, the spokesman said.
Diet Pepsi Max will have about one-third more caffeine than Diet Mountain Dew, the spokesman said, confirming a story on the Web site of Beverage Digest, a magazine that follows the beverage industry.
The drink is scheduled to be launched in June, the PepsiCo spokesman said.
Caffeine Nation Marches OnBy Michelle Heimburger
Thu, March 1, 2007, 12:01 am PST
(Photo by
Ahmed Rabea)Today kicks off Caffeine Awareness Month and we're buzzing with excitement at the thought of 31 days dedicated to our favorite addiction. In the spirit of the event, we wonder, are you aware of caffeine? Statistics suggest you are, since
90% of Americans consume caffeine daily, and it's the most
widely-used drug in the world. Great! Our job is done: We're all aware of caffeine. But after another delicious cup of joe and some high-speed research, we discovered that we're supposed to be aware that caffeine is
bad -- or at least that it has negative effects. While there are
conflicting reports about its long-term effects on health, there's no denying that
trimethylxanthine has immediate
effects on the body. It releases dopamine in the brain, triggering feelings of pleasure and reward, just like food, sex, and many other drugs. Caffeine is a psychoactive drug, after all -- a
stimulant, like cocaine and methamphetamines -- and it can be addictive and even
fatal in large doses. But is it really that bad? Humans have consumed caffeine since the
Stone Age, and just
look how far we've come since then. Can that really be a coincidence?
Well it's good to know I'm not alone.