The record industry still doesn't get it

Apr 19, 2008 21:09

Gloomy Bristol trip-hoppers Portishead have surfaced from years of inward-facing moping with their third album, wackily titled Third. They announced that it was nearly done back in October, and played some of the new tracks at a gig in December. Over the last three months or so, there's been an increasing amount of publicity about it, and more and more airplay on the radio.

If the record company's efforts at promotion have worked on you and you want to have a copy, you have a choice:

a) wait until 28 April, at which point they will be willing to take your money in exchange for the product, or

b) just download it for free (with no DRM hassles!)

In what mad world does this make sense as a business model? You're making it hard for people who want to give you money for your product. Crazy stuff. (And ignoring the bonkers fact that the official online downloadable version will be exactly the same price as the CD version, only with the extra benefit of being much lower quality and probably with DRM.)

If you have record company stock, sell it now. If you work for a record company, start looking for a new job on Monday. If you're thinking of signing up with a record company, think again. This industry is as doomed as a doomed thing smashing a truckload of mirrors while walking under a ladder with a big sign on its forehead saying "DOOMED".

music, avoiding-projects-pursued-by-morons, popular-culture, economics

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