Fucking ballsy PR

[dr_nic]

Caught this brilliance from The Guardian. Essentially it's a blog post about what could be the most amazing press release ever: Rolex are taking the credit for Owen Wilson recovering from his suicide attempt. The key line is:

After returning home from the hospital, Owen was captured by a photographer walking on the beach, wearing his Rolex

Comments

[peculia]

*blink*

... Wow.

Hey, you'd love the car mag I'm working on. It's all, like, "Sliding into the driver's seat, with it's upholstery of buttery leather, luxuriously tactile steering grips and intuitive head-up display, is like coming home."

Only purpler.

[nfornihilism]

You know what else is purple?

[peculia]

Your mum?

[nfornihilism]

Hey now - how do you know that a Rolex didn't save Clive Owen's life? I think it's a bit presumptuous to claim to know what helped Mark Owen through that dark period of his life.

[lunaminor]

only by the taste police.

[barrington]

You know, I'd be okay with it if they'd just included a pun on the phrase "suicide watch".

[gigglznwrigglz]

"Owen realised that because he always had his Rolex Submariner by his side he didn't need Kate Hudson there on call for suicide watch." ?

[meleah]

The simple efficiency of the Rolex, the way it worked in harmony with its surroundings, reminded Owen of his place in the Universe, and with that, his need to self harm receded. He was calm again, thanks to the stylish Rolex. It was as though his timepiece was his guardian angel, watching over him.

[dr_nic]

It's beautiful really. I hope one day to be saved from fatal ennui by a time piece, although knowing my luck it'll be a fucking Swatch.

[samstadance]

I wonder if everyone has a rolex in heaven?

[dr_nic]

They do. Worn on their soul.