Ok so here's my first article that ran this Tuesday in the paper. Its full of a lot of Northwestern references, but I think the general point is still pretty obvious. Sorry about the terrible picture, it took a while to get the cameras and lights working and by the time they finally took one that worked I didn't care anymore. Hopefully the link works, cause it wasn't working for some of my family.
http://media.www.dailynorthwestern.com/media/storage/paper853/news/2006/09/19/Forum/Marketing.Aside.Who.Is.Really.Nu-2284312.shtml?sourcedomain=www.dailynorthwestern.com&MIIHost=media.collegepublisher.com