One Way Of Examining Recent Events

May 31, 2007 04:16


For commercial television, viewers are not the networks' customers, nor are television shows, ultimately, their product. Viewers are the networks' product, and the advertisers who pay big money to reach those viewers are the networks' customers. The programming is just an intermediate step, a byproduct, or,if you will, bait.

Who are Six Apart's (LiveJournal's) primary customers? The writers and readers ("the users"), some of whom, at least until yesterday, paid for additional account features? Or the advertisers vying for the eyeballs of the "Plus" account holders and non-subscriber readers of "Plus"-level journals? (Presumably, LJ would like to consider both groups its customers, but with which group do its loyalties lie? From a business perspective, where should its loyalties lie?)

And what are the ramifications of the answer to that question, with regard to decisions faced by the content creators? An important difference between LJ and television, regardless of the answer to the question in the second paragraph, is that the 'viewers' and the 'production studios' for LJ are the same people.

[ETA: Official response from LJ/SA to the userbase regarding recent/current events was finally posted about the time I thought to start writing this entry. It may affect your reactions to the questions I ask here.]

meta, current events

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