"Now, this pulls against the cardinal virtue of ease of use.
But ease of use is wrong. Ease of use is the wrong way to look at
the situation, because you've got the Necker cube flipped in the
wrong direction. The user of social software is the group, not the
individual.
"I think we've all been to meetings where everyone had a
really good time, we're all talking to one another and telling
jokes and laughing, and it was a great meeting, except we got
nothing done. Everyone was amusing themselves so much that the
group's goal was defeated by the individual interventions.
"The user of social software is the group, and ease of use
should be for the group. If the ease of use is only calculated
from the user's point of view, it will be difficult to defend
the group from the 'group is its own worst enemy' style attacks
from within."
-- Clay Shirky,
"A Group Is Its Own Worst Enemy", 2003-04-24