Yeah, you saw it right, her new album title refers to sado-masochism. The song is a bit silly* but the video is filled with mock-erotic imagery. I say "mock" because it seems to be making fun of media critics -- shown as guys in suits wearing ball-gags and various sex toys. Rihanna herself is wearing a vinyl panty-girdle, a white bullwhip and other dominatrix gear. If you're intrigued, go check it out --
https://www.youtube.com/watch?v=pZJw0aKzEEs (If you're NOT intrigued, maybe you should check your pulse...)
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* a sample of the lyrics:
Cause I may be bad, but I'm perfectly good at it
Sex in the air, I don't care, I love the smell of it
Sticks and stones may break my bones
But chains and whips excite me
Read more: Rihanna - S&M Lyrics | MetroLyrics