I'm just marvelling at the ingenuity of some online companies such as Schmap Guides or Threadless. So now the concept is spreading from books (the whole Chicken Soup for the Soul series) to other items as well.

I suppose it's not entirely new. Linux, and other open source systems have been around for a while, they're all community driven, and have ( Read more... )

A few weeks ago, I went to a talk given by a German brand consultant. She brought up a really interesting example. What do you think of when names like "Mercedes" and "Lamborghini" are brought up?  Think for a bit before you continue reading ( Read more... )

I embarked on the personal MBA reading list early in 2006. I still haven't read a number of books on that list because some of them are quite hard to get here. I've also read other books not on that list but were personally interesting to me or were recommended by other people. One of these books is "Blue Ocean Strategy"
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Recently read "All Marketers are Liars" by Seth Godin, which was very interesting.  Seth Godin postulates that the marketer tells a consistent, compelling story. It’s then the purchaser of the product or service who becomes the liar when they buy into the story. The potential customer creates the lie about what the product or service means to them ( Read more... )

It's sort of interesting to observe trends in spam. Despite how much people hate spam and pretty much most people do, unsolicited mail is amazingly effective. Which is why despite everything, spamming is still so rampant. Because the pay offs do make economic sense for spammers. Not only that, not everyone recognises spam for what it is and a lot ( Read more... )