I've written about Brewdog before- they make rather nice beers, many of which are ridiculously strong, and don't particularly appeal to me for that reason- but they're a good example of the kind of craft brewery that's been thriving, and have very definitely got their marketing strategy right. Grab headlines with limited edition runs of "the world' ( Read more... )

Next week is the Great British Beer Festival. I therefore propose an afternoon and evening of BEER, CIDER, PERRY, and if we're lucky MEAD!

I'm meeting people on Wednesday. Hopefully I'll see some of you there.

This time round they've created a 32% beer. Yes you read that right. 32%. There's no yeast that will let you brew that strong, so they freeze it, decant it and refreeze it until it gets to the desired percentage. Its conditioned in two different types of cask, and the manufacturers themselves suggest it should be drunk like whisky. Its basically ( Read more... )

You may have heard of "Brew Dog". They've run into problems with the Portman Group, several times (they had a beer called "Speedball", and described "Punk IPA" as "anti-social".) Their website gives you the idea of the kind of company they are. They like to market themselves as being a bit edgy, and then say something that makes you think they're ( Read more... )

Next Wednesday is my actual birthday. However there isn't much to do on Wednesday, so my offical birthday will be on the Friday. There will therefore be pubbing and clubbing and carousing until the second cock.

Unless anyone objects I'm going to suggest meeting at The Crown on New Oxford Street. Its a Sam Smith's pub and they have a Beer Garden. ( Read more... )