It's all in the oil
I tried some more popcorn for my crew at work, only this time I used the 'pre-measured' packets for the 8 oz. kettle. (Includes the proper amounts of red coconut oil (which is actually more of a hard paste at room temp), popcorn, and seasoned salt.) I was surprised at what a difference it makes - popcorn made this way looks, smells, and tastes exactly like what you get in the movie theater. And, best of all, I can get the pre-measured packets real cheap online.