He's using an old Jedi mind trick!
Everyone who likes interesting things, but Than in particular, needs to go to youtube and look up Derren Brown. If you know of this guy already, why didn't you tell me about him earlier? I stumbled onto his show by mistake. Check out the russian scam, anything that says trick or treat, the paper money one, the dog track one, the casino ones, and the cold reading ones. Seriously. It'll take ten minutes. Go do it. Seriously.