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Once I stopped rolling around the floor, laughing until I almost peed, my brain insisted on thinking about this ad. The more I think about it, the less sense it makes. They're implying that the voters are sheep, but saying that the voters being sheep is a GOOD THING, until a wolf gets into the flock? Oh, and the evil wolf with glowing red eyes wants to lead the flock, not eat the flock.
So they want the voters to come become sheep for the other side? But embrace their identity as sheep none-the-less.
I think they really missed a basic fact here. I always thought that being called a sheep under any circumstances was intended as an insult, not as praise.