False KPI
You know, my dear CEO - I often check KPI systems, created by your teams.
And each time when I see that heap of ratios - I’m asking most loud analyst to open his LinkedIn page. (note: loudest one always has very good LinkedIn profile).
In the center of this page, LinkedIn shows KPI of the profile. Today my page claims that:
1) My page rank fell down by 22% in last 30 days
2) I can treat it by sharing with my audience the very sacral information: whether I volunteered in time of my studentship 20 years ago or not.
- Look at your LinkedIn KPIs. What kind of managerial decisions can you make? - I’m asking analyst.
- No decisions, - he says. - LinkedIn does not know what I want just now. Looking for a job, or looking for employees, or searching for partners. Or, may be, I want to sell something there.
- Well done, - I say - I did not expect so deep understanding from you. But tell me, please, my loud friend - had you asked your dear CEO, “What is your goals just now?” before creating your incredible KPI system.
- No, - tells me the analyst, - But financial KPI are universal, I can prove it using my university books…
- Look. - It is me, - LinkedIn also thinks that its KPIs are universal. And what?
Than analyst asks you, his dear CEO, about your goals.
And he starts creating new KPI system - very short but very connected to your goals, my dear CEO.
A couple of months later, we will meet to discuss a performance of that new KPIs. But, before start, I will open my Evernote. I will look for your noticed goals, my dear CEO. And I will ask: “Whether your goals have changed or not?”
