OOC: I believe the phrase I'm looking for here is "Ooooo!"
From the site:
We are looking to push the envelope of episodic television by offering Season Two of Firefly in a groundbreaking new format. Each episode (or the entire season) would be made available for purchase in Standard or Hi-Definition.
It's possible that subscribers may choose one of three playback options; monthly DVD deliveries, TV On-Demand using your cable or satellite provider, or computer viewing via Streaming Download.
It's also possible that a box set of DVD's would be available at the end of the season.
In order for our plan to be successful, we need to take stock of the browncoat recruits that support our cause. It will only take a minute, is strictly confidential, and each profile will take us one step closer to victory!
Click the picture, it's a link.