"Design our way out of depression"
"I really think designers are going to save our asses and turn this economic situation around. When the economy is tanking, companies need to put more thought into redesigning their systems and products from top to bottom. If a designer can come up with a way to make my product with 25% less material, that's a huge savings if I'm making millions of products. Better design makes that product less expensive to the consumer, more profitable for the company, and it'll use less material resources. So we need to design our way out of this depression!"
(c) Gary Hustwit, фильм которого Objectified скоро должен выйти. (еще и не вышел, а уже достаточно пропиарен).
А давно обещаная NonObject Book так еще и не явилась на свет. Хотя когда-то сулили в 2008. Никому нельзя верить!