Artificial Sweetener May Disrupt Body's Ability To Count Calories, According To New Study "Incidence of overweight and obesity has also increased markedly during this period," she said. "Our hypothesis is that experience with these foods interferes with the natural ability of the body to use sweet taste and viscosity to gauge caloric content of foods and beverages. When you substitute artificial sweetener for real sugar, however, the body learns it can no longer use its sense of taste to gauge calories. So, the body may be fooled into thinking a product sweetened with sugar has no calories and, therefore, people overeat."
An interesting proposition -- not the only factor, but perhaps a contributing factor. I think it seems almost obvious.