Commercial Junk
I hate advertising. Why I majored in it, I do not know. I like to write and they let you do that a lot in the journalism school so it seemed like a good idea at the time. I love making the ads. I love copywriting. I just hate the idea of advertising. Maybe because most advertising sucks. Plain and simple. Not like my ideas are Clio award winners but they are funny. And people like funny. No one likes serious commercials. No one likes car commercials unless they tell a story. Car commercials are probably the most boring ads on television. It's the same no matter what car is being thrown at you. Honda: car on winding dirt road with lots of trees. Toyota: car on winding dirt road with lots of trees. Chevy: car on winding dirt road with lots of trees and Big & Rich singing. They all have the same cinematography. They all have the same standard white font on the black background. They all say the same sayings: "due at signing" "no cash down" "this SUV is the same as the next". Binder & Binder ads are more exciting than car ads. So why, during the Superbowl, would a car company pay 2.6 million dollars to show the same forgettable commercial that is shown during Wheel of Fortune?
Yes. Of course. I have a problem with the advertising. Maybe it's still the raging bitterness of not being good enough to be picked up at an ad agency after slaving away at the drawing board during college. Maybe it's from pounding the pavement and no matter how many portfolios I sent out and then called about and was told no every time, it still wasn't enough for me to land a respectable job. Maybe it's all of these things compiled into one huge failure that is my life that makes me love to criticize every ad out there that does not make the cut by my standards. I feel I put in my time to criticize. My parents and I spent $80,000 for this right. So when I sat down last night to watch Peyton Manning's butt with commercials, I found it very irritating that only two made my mouth twitch.
I have to applaud Bud Light. Best ads as usual. Some are good some are predictable. I like the hitchhiker one mainly because the dialogue repeats itself. Using a popular comedian at the time serves its purpose for this year but when Carlos Mencia is replaced next season on Comedy Central by an even "edgier" comic, will you use him in your ads too? A little disappointing to have to resort to pop culture but the cooler and the crab reminds me that there are some creative people willing to think outside the box.
I'm sure if you think about the slew of crap that was thrown at us yesterday evening you can pretty much pick out the one I like especially if you are an enthusiastic Life's Adventures reader. With all the talk about Nico, Dewey, and Mahana, the GM commercial is bound to tug at my lifeless heart strings.
I think it's a combination of things that makes me love this video so much. The machine, which I have named Kirby, has a "sad" sound effect and is complimented by a sad movement. First heart string tugged. Then he moves slowly, dejectedly, through the city streets. Second one tugged. Then his failure to locate a job that suits him, the Able-To-Relate heart string gets pulled and the swelling of the background music courtesy of Eric Carmen, makes me laugh. All By Myself is one of the tracks on Kim and my "Oh My God!" cd which is a bunch of songs that would make you want to cut yourself with a plastic knife. Surely, a very talented yet disgruntled and cynical human being made this commercial and I commend them for it.
Yes. Of course. I have a problem with the advertising. Maybe it's still the raging bitterness of not being good enough to be picked up at an ad agency after slaving away at the drawing board during college. Maybe it's from pounding the pavement and no matter how many portfolios I sent out and then called about and was told no every time, it still wasn't enough for me to land a respectable job. Maybe it's all of these things compiled into one huge failure that is my life that makes me love to criticize every ad out there that does not make the cut by my standards. I feel I put in my time to criticize. My parents and I spent $80,000 for this right. So when I sat down last night to watch Peyton Manning's butt with commercials, I found it very irritating that only two made my mouth twitch.
I have to applaud Bud Light. Best ads as usual. Some are good some are predictable. I like the hitchhiker one mainly because the dialogue repeats itself. Using a popular comedian at the time serves its purpose for this year but when Carlos Mencia is replaced next season on Comedy Central by an even "edgier" comic, will you use him in your ads too? A little disappointing to have to resort to pop culture but the cooler and the crab reminds me that there are some creative people willing to think outside the box.
I'm sure if you think about the slew of crap that was thrown at us yesterday evening you can pretty much pick out the one I like especially if you are an enthusiastic Life's Adventures reader. With all the talk about Nico, Dewey, and Mahana, the GM commercial is bound to tug at my lifeless heart strings.
I think it's a combination of things that makes me love this video so much. The machine, which I have named Kirby, has a "sad" sound effect and is complimented by a sad movement. First heart string tugged. Then he moves slowly, dejectedly, through the city streets. Second one tugged. Then his failure to locate a job that suits him, the Able-To-Relate heart string gets pulled and the swelling of the background music courtesy of Eric Carmen, makes me laugh. All By Myself is one of the tracks on Kim and my "Oh My God!" cd which is a bunch of songs that would make you want to cut yourself with a plastic knife. Surely, a very talented yet disgruntled and cynical human being made this commercial and I commend them for it.