As Art should contain major perceptions concerning our modern world, Rachel McClean combines these excellently to create films of fictionalised nursey rhymes combined with advertisements, wrapped in darker observations of human behaviour, desires and habits. Incorporating current concerns, history, consumerism, capitalism, poverty and religion. McClean’s fairy tales have the most unsettling way of drawing you in, only to flicker into your worst nightmares in an instant.
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Visually she cleverly involves the saccharin sweet with the bitter lemon bite of reality, in the same way that you might find in the bizarreness of Japanese pop sensation Kyary Pamyu Pamyu, as involved in her music videos and is apparent in the Western World’s take in pop music such as with Lily Allen, Marina and the Diamonds and Melanie Martinez, all creating the same emotional uneasy delight within their songs as they do within McClean’s Art.
I like what she does greatly, but being immersed in her visuals can be so intense, that I need to distance myself from what I’ve just seen. Only perhaps watching 1 or 2 short videos at a time. But occasionally venturing back to see new work she’s done to see how she’s involved ideas of the zeitgeist into her work.
Definitely worth viewing her films, especially if you appreciate the musicians that I’ve mentioned above.
Until next time.
CES ^_^ x