One of my friends works for O'Neill (the actual company, not the store). This purse retails for $63.50 on Zappos, but I got it for $25 with her discount. I also have several (like, 8?) v-neck O'Neill tees I received for about $1 apiece when I went to their on-site company sale a couple months ago.
I also got this purse from her for my birthday. I love it as well, but I was looking for something more structured, so I ordered the cream purse above to supplement. This one, I've received several compliments on, too.
Love O'Neill!