Maybe 'Ultimate' wasn't the best choice for a video line descriptor.
So... when you've reached the end of the precious metals in defining your super-uber-deluxe edition of your movie/video release, and you now have a new, higher resolution format, what do you do? You go from precious metals to precious gems! That's right, now with the hi-def format of Blu-ray, Paramount is releasing the 'Sapphire' line of movies, including Braveheart, Gladiator and Forrest Gump.
So, the movie studios are okay for now, but if they keep coming out with higher and higher resolution formats for movies/videos, someone better come out with even more rare and precious earth elements, or the studios are screwed!
So, the movie studios are okay for now, but if they keep coming out with higher and higher resolution formats for movies/videos, someone better come out with even more rare and precious earth elements, or the studios are screwed!