Diana S. Timoshenko Tourism Forecasting and the Latest UNWTO Reports. International Arrivals - 2020
In today's issue, UNWTO has published data and research results summarising tourist arrivals for 2020.
"2020: WORST YEAR IN TOURISM HISTORY WITH 1 BILLION FEWER INTERNATIONAL ARRIVALS - 28 JAN 21
Global tourism suffered its worst year on record in 2020, with international arrivals dropping by 74% according to the latest data from the World Tourism Organization (World Tourism Organization (UNWTO). Destinations worldwide welcomed 1 billion fewer international arrivals in 2020 than in the previous year, due to an unprecedented fall in demand and widespread travel restrictions. This compares with the 4% decline recorded during the 2009 global economic crisis."
link - https://www.unwto.org/.../2020-worst-year-in-tourism...
2020: Worst Year in Tourism History with 1 Billion Fewer International Arrivals
Global tourism suffered its worst year on record in 2020, with international arrivals dropping by 74% according to the latest data from the World Tourism Organization (UNWTO).
www.unwto.org
The article "Tourism branding of the Russian Arctic destinations" was completed by me in June 2020, and the results of the study were presented at the International Round Table "Modern Problems of the Arctic", held on June 25, 2020, at Saint-Petersburg Peter the Great Polytechnic University, Russian Federation. I predicted thereat a catastrophic decline in total international tourist arrivals by 60-75% for 2020.
"Uncertainty in the development of the situation with the pandemic caused by 2019-nCoV, the inability to conduct short-term and medium-term planning, unpredictable sales, a crisis in financial relations and mutual settlements between the subjects of the tourism market, hospitality, aviation, and other industries make adjustments to the forecasts of tourist arrivals. According to the author's preliminary estimates, at least 60% -75% reduction in the total number of tourist arrivals for 2020 should be expected compared to 2019. After such a collapse, the stabilisation of the situation on the tourism market is impossible without its transformation, the search for new forms of sales, distribution channels and a revision of branding strategies. The expected active struggle for a potential consumer may affect the socio-economic development of tourism destinations and force a rethinking of tourism pricing policy. At the same time, practical and innovative branding will play a key role in attracting tourists and transferring communicating messages to potential markets."
Citation D S Timoshenko 2021 Tourism branding of the Russian Arctic destinations IOP Conf. Ser.: Earth Environ. Sci. 625 012020
https://iopscience.iop.org/.../10.../1755-1315/625/1/012020
Tourism branding of the Russian Arctic destinations - IOPscience
iopscience.iop.org
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