Distilling the Muslim World's First 20-Year-Old Whisky
An almost 150-year-old brewery in Pakistan is preparing to bring the Muslim world's first 20-year-old single malt whisky to the market. Murree Brewery, however, can only sell to non-Muslims, who comprise 3 percent of Pakistan's population.
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The tendency of upwardly mobile Muslims to occasionally enjoy a tipple is by no means restricted to Pakistan. "Britain's leading gin manufacturer told me that his biggest market is not the United States but the officially dry Saudi Arabia," says Bhandara. "Even in Pakistan, prohibition will not work -- it is just lip service to propriety."
Earlier this year, a member of parliament whose party is part of Musharraf's ruling coalition made headlines by asking Pakistan's National Assembly to lift the ban, arguing that the prohibition on alcohol, "a minor evil," was only driving people to drugs.
Rest of the story ...
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The tendency of upwardly mobile Muslims to occasionally enjoy a tipple is by no means restricted to Pakistan. "Britain's leading gin manufacturer told me that his biggest market is not the United States but the officially dry Saudi Arabia," says Bhandara. "Even in Pakistan, prohibition will not work -- it is just lip service to propriety."
Earlier this year, a member of parliament whose party is part of Musharraf's ruling coalition made headlines by asking Pakistan's National Assembly to lift the ban, arguing that the prohibition on alcohol, "a minor evil," was only driving people to drugs.
Rest of the story ...