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bart_calendar April 5 2016, 13:53:04 UTC
The ad problem will solve itself once Google launches their new system to insert avertorial copy instead of AdWords into things - because at that point Google will immediately lower the search results for sites with standard ads and raise the search results for sites with advertorial marketing and every online company will swarm to follow the trend.

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andrewducker April 5 2016, 14:19:52 UTC
Oooh - not encountered that. Got a link?

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bart_calendar April 5 2016, 15:35:17 UTC
No.

Just stuff my clients who partner with Google are getting warned about.

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andrewducker April 5 2016, 23:25:33 UTC
Fascinating. Thank you!

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bart_calendar April 6 2016, 13:59:16 UTC
Yeah. The thing is that if your company spends a lot of money on Google ads, Google will give you a general warning if they are changing things up several months in advance. This is to give you the chance to prepare for the change (and not sue them if their changes cause you a huge financial hit because you were not warned.)

The thing is they never go into any great detail or tell you when the changes will happen.

In this case I'm fine with it because I'm suddenly being hired to write a metric fuck ton of advertorials my clients will send to Google once the system is in place. (And this will mean even more work for me at that point since I'll obviously have to tweak all the advertorials once Google actually explains the rules.)

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