"Laugh" and the world laughs "with" you

[amazon_ww]

Today I had to explain to a grown man difference between:

After you fill out all forms...

and

After you fill out "all" forms...

Seriously.

The actual conversation is just too painful to remember (and too long to fucking type out), so here is the conversation that happened in my head:

amazon: You need to take the quotes off "all"
man: But it adds emphasis!
amazon: Only if you want that emphasis to be irony.

English, it cries.