(no subject)

Apr 25, 2006 10:34

Dissertation done and dusted! Two smart and pretty-fied copies all lined up to warm the cockles of the examiner's heart. I keep glancing over at them anxiously, in case they spontaneously combust or crumble into dust or simply fade away. So far, so good.

The Labour Party has produced a publicity campaign against David Cameron that seems to me to backfire spectacularly. The little video that they've put together about Dave the Chameleon shows one or two slight errors.

  • The voice-over is paternal and soothing. The man telling the story appears to be fond of the little chameleon he's describing. The 'story-time' nature isn't really ideal for a filmlet that's designed to expose the lurking evil of a lying politician.
  • Dave the Chameleon is cute. He's cute when he's blue, he's cute when he's red, he's cute in green and yellow as well. The little bicycle is the final touch - it makes him look earnest.
  • The dire warning that he remains 'true blue' underneath is slightly undermined by the fact that 'true blue' is generally a complimentary epithet.
  • The quotations chosen to show that he's pretending to be all the colours of the rainbow aren't really very sinister. He claims to be a true Conservative. Fair enough. He says he is the 'heir to Blair' - well, to me that suggests that he wants to be PM, not that he wants to lead the Labour Party. He calls himself a 'liberal Conservative'. Well, he might think that a true Conservative is by definition liberal - I mean, this is hardly 'ha! Fooled you all, you suckers!'
  • All the way through the story, Dave is motivated by his desire to be popular and have friends. And he's cute. When he finally changes his name from David to Dave in the hope that that would gain him friends, the audience response is more likely to be 'awwww... I'll be your friend' than 'urgh, not voting for you'.

It's bizarre. They've even given him a blog. Making the leader of the Opposition into a cute, earnest chameleon whose only failing is his longing for friends strikes me as the sort of publicity which great campaigns do not consist of.

An apology, by the way, to non-livejournal friends for the friendslock on the previous post. It's there only to hide a necessary reference to a specific room number. If there's anyone who'd like to come and read Shakespeare with us on Friday between 6 and 7pm (probably Henry IV Part I to start with) and you can't see the post, do email me for the number. Edit: the comment with the room number has been deleted and the friendslock has been removed. Bit of a palaver, really.

Now I've got to do meetings. I want to write a sarky poem about living in meetings, in honour of the number of meetings that the beginning of term requires, but I'm going to be too busy meeting with people to manage it...

alfgifu

politics

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