It's the Age of the Geek, Baby*
A couple of interesting bits of knowledge about digital publishing came to my attention recently, both first via PW, but their link to the B&N/nook divide didn't work, so you get a TechCrunch column (via John Andrews) instead.
Here's the deal with B&N/nook: according to John Biggs at TechCrunch, the company has announced that they're considering spinning off nook as a separate company. What strikes me about this is that it's really not a new strategy for B&N to split off branches of the company into their own separate companies. B&N, B&N.com, and B&N College were all, at one point, separate companies. I want to say that the college stores are now back under B&N proper, but I'm not sure if B&N.com is operating as a separate company or not. Functionally, as far as the user is concerned, they're all the same, and they certainly share customer information among the companies. So it wouldn't surprise me if nook splits off for now, and as B&N figures out where it's going in the marketplace, it may recombine again in the future. That seems to be how B&N typically works over the long haul.
Now, granted, whether they can compete long term with Amazon and Apple, who knows? I hope so, because, well, you all know my customer loyalty bias. I do think it's too bad that the nook Simple Touch isn't doing better, since it's a pretty great little device -- there are some things that my nook First Edition did better, but the Simple Touch has some excellent features, and the hyperlinking works very well (for books that are formatted properly for the device; as always, some formats work better than others).
The industry is changing, and according to Hyperion CEO Ellen Archer, in a Digital Book World interview with Jeremy Greenfield, it's not just digital that's making the impact, but media arms. Archer is the publisher behind the Richard Castle novels (with Tom Straw writing as the fictional Castle); the most recent Nikki Heat mystery came in at #1 on a bestseller list (she doesn't mention which one), and she notes that another media tie-in also hit the #1 spot. Since Disney is the parent company to Hyperion, and ABC is the parent company to Disney, Hyperion has a lot of connections in that world, and Archer is projecting that as the future.
All that said, I think we've still got a long ways to go before the market for paper books burns out. (Pun intended.) There really is still an experiential quality there -- and there are still plenty of people who aren't willing to have a devoted digital reading device and hate staring at the computer screen when they're relaxing. Granted, that number grows smaller... but the market is still there.
Although, if it's true that the market for consumer goods is driven by fourteen year olds, the industry shift may come a lot sooner than I anticipate.
*Yes, the quote is from Leverage. Because that show is awesome.
Here's the deal with B&N/nook: according to John Biggs at TechCrunch, the company has announced that they're considering spinning off nook as a separate company. What strikes me about this is that it's really not a new strategy for B&N to split off branches of the company into their own separate companies. B&N, B&N.com, and B&N College were all, at one point, separate companies. I want to say that the college stores are now back under B&N proper, but I'm not sure if B&N.com is operating as a separate company or not. Functionally, as far as the user is concerned, they're all the same, and they certainly share customer information among the companies. So it wouldn't surprise me if nook splits off for now, and as B&N figures out where it's going in the marketplace, it may recombine again in the future. That seems to be how B&N typically works over the long haul.
Now, granted, whether they can compete long term with Amazon and Apple, who knows? I hope so, because, well, you all know my customer loyalty bias. I do think it's too bad that the nook Simple Touch isn't doing better, since it's a pretty great little device -- there are some things that my nook First Edition did better, but the Simple Touch has some excellent features, and the hyperlinking works very well (for books that are formatted properly for the device; as always, some formats work better than others).
The industry is changing, and according to Hyperion CEO Ellen Archer, in a Digital Book World interview with Jeremy Greenfield, it's not just digital that's making the impact, but media arms. Archer is the publisher behind the Richard Castle novels (with Tom Straw writing as the fictional Castle); the most recent Nikki Heat mystery came in at #1 on a bestseller list (she doesn't mention which one), and she notes that another media tie-in also hit the #1 spot. Since Disney is the parent company to Hyperion, and ABC is the parent company to Disney, Hyperion has a lot of connections in that world, and Archer is projecting that as the future.
All that said, I think we've still got a long ways to go before the market for paper books burns out. (Pun intended.) There really is still an experiential quality there -- and there are still plenty of people who aren't willing to have a devoted digital reading device and hate staring at the computer screen when they're relaxing. Granted, that number grows smaller... but the market is still there.
Although, if it's true that the market for consumer goods is driven by fourteen year olds, the industry shift may come a lot sooner than I anticipate.
*Yes, the quote is from Leverage. Because that show is awesome.