And it's because of something you'd never guess.
It's an advertisement. From TV. For clothes!
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This brand is super comfy, I've own trousers from them for years, and now... I want to buy more stuff from them. Because they actually have an ad on TV! Showing ladies like me in a positive, fun, sexy, cute light! OMG
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It's just... really, really, really gratifying to see women that are not stick figures in an ad for clothes - any clothes! I mean, H&M may actually carry my size for some things (which is also gratifying because some shops don't and will give me weird looks for even thinking they might) but they'd never show a woman my size wearing them in their ads!
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I think it treats a lot of body image issues and how plus sized women are treated in today's society with great sensitivity, although it uses the whole "skinny, pretty and kinda stupid/shallow" vs "fat and clever" trope. There's also a beautiful and clever lawyer, I suppose, so there's that. And IDK the name of the plus sized actor who plays the main character, but IMO she's extremely pretty.
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This is the mai ncharacter: http://www.monstersandcritics.de/downloads/downloads/articles2/86615/article_images/image5_1213005262.jpg although all the pictures I found of her NOT from that show specifically, she seems to be more skinny.
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