And it's because of something you'd never guess.
It's an advertisement. From TV. For clothes!
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This brand is super comfy, I've own trousers from them for years, and now... I want to buy more stuff from them. Because they actually have an ad on TV! Showing ladies like me in a positive, fun, sexy, cute light! OMG!
YES, IT IS A GODDAMN BIG THING. I WISH IT WASN'T, BUT IT IS. IT'S HUGE. AND IT'S ♥