Too adorable
Rather than focusing on the big football superpowers for Euro 2008, Adidas have decided to focus on some lesser known football teams with the notion that anyone can "Dream Big", no matter what their ranking.
A small number of young boys and girls in the three locations took part in what they thought was a straightforward documentary about football - and were totally unaware of the star players' involvement. This surprise element led to some extraordinarily charming and real moments between players and kids.
"Dream Big" is what unites the staged players and the kids - both of them having big dreams, being united by their love for football. The campaign also further enhances Adidas' brand statement of 'Impossible is Nothing'. Even if you come from a small place you can still dream of conquering the impossible.
ANDORRA LOCATION
Lionel Messi, Lukas Podolski, David Villa, Arjen Robben, José Mourinho
THE ISLES OF SCILLY LOCATION
Steven Gerrard, David Beckham, Anderson, Michael Ballack, Patrick Vieira, Andriy Voronin, Daniele De Rossi.
SAN MARINO LOCATION
Kaká, Robin van Persie, Yoann Gourcuff, Xabi Alonso, Philipp Lahm
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All (?) twelve parts can be found here @ 180 Amsterdam (Work » Adidas » The dream big film project). You can also find other Adidas campaigns there.
Enjoy :)