Mug pun taken to the edge-presso
Hell YES I can write a cringeworthy headline! Maybe First Bus should hire me? Anyway, if you can get over my horrific headline turn your peepers to this silly photo below:
Apologies for the poor image quality, but I shot this with my pathetic camera phone on the bus to work this morning.
Another good example of one of my worst personal hates in advertising - the replacement head. In this case the bodies in question have have been be-headed and replaced with coffee mugs. WTF?
It looks like this shit idea has been perpetuated several times across Glasgow, much to the shame and consternation of the creative industry. It just makes me wonder, if I can spot two examples of the replacement head in the city centre alone in as many weeks, just how many replacement head executions must there be floating about in the world?
And of course, there is the obligatory headline "Don't be a mug". Just remember lesson #1 of copywriting as a reverse of good old Roy Walker's catchprase "Say what you see!". And talking of Roy, here's a legendary clip from the show:
Apologies for the poor image quality, but I shot this with my pathetic camera phone on the bus to work this morning.
Another good example of one of my worst personal hates in advertising - the replacement head. In this case the bodies in question have have been be-headed and replaced with coffee mugs. WTF?
It looks like this shit idea has been perpetuated several times across Glasgow, much to the shame and consternation of the creative industry. It just makes me wonder, if I can spot two examples of the replacement head in the city centre alone in as many weeks, just how many replacement head executions must there be floating about in the world?
And of course, there is the obligatory headline "Don't be a mug". Just remember lesson #1 of copywriting as a reverse of good old Roy Walker's catchprase "Say what you see!". And talking of Roy, here's a legendary clip from the show:
Click to view