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The Financial Times is automatically warning its journalists if their articles quote too many men, in an attempt to force writers to look for expert women to include in their pieces.
The media organisation found that only 21% of people quoted in the FT were women, prompting the development of a bot that uses pronouns and analysis of first names to determine whether a source is male or a female. Section editors will then be alerted if they are not doing enough to feature women in their stories.
The paper, which covers many male-dominated industries, is keen to attract more women readers, with its research suggesting they are put off by articles that rely heavily on quotes from men.
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