Matthew Graham has confirmed via twitter that the start date for series 3 is 2nd April 2010 (Friday). No word on time but its safe to assume that it will be 9pm
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I don't think there is really a bad "day" for ratings in the UK. It usually a combination of other things that brings the ratings down low any particular night.
Yup, Friday is traditionally a bad day here, too. Maybe they think they'll be okay because they now count 'referred viewing' (on the iPlayer etc.) in the ratings. I dunno. I'm not impressed with this slot, personally. But I will embrace the prog, even if it is via the iPlayer!
I wouldn't say Friday is a bad day for ratings at all. The ratings across the board recently have been shockingly bad with the soaps being the only programmes pulling in viewers but this maybe due to the lack of "good" non-talent show stuff being shown at the mo.
I'll readily believe that recently TV viewing generally has been down, apart from the obvious big-hitters, like the soaps, Simon Cowell TV (don't pretend to understand it...but people seem to watch it!) as there does seem to be a general lack of good quality drama on, apart from the odd specials/short series which have appeared on Sunday nights
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