Sunday Word: Braggadocio
braggadocio [brag-uh-doh-shee-oh]
noun:
1 empty boasting; bragging
2 a boasting person; braggart
Examples:
Cruz spins these operations into digital content ranging from tips for aspiring investors to plain old-fashioned yacht-flaunting braggadocio. (Michael Friedrich, The Landlords of Social Media Seem Happy to Play the Villain, The New York Times Magazine, October 2023)
And yet among the endless braggadocio and machismo there is something quite touching, even charming, about his intense relationship with himself. Unlike, say, Cristiano Ronaldo, the vanity comes with an appreciation of the absurd. (Andrew Anthony, Adrenaline by Zlatan Ibrahimović review - he doesn't just talk a good game, The Guardian, August 2022)
There was bluster, bombast and beer for his horses and for those who hoisted a red Solo cup. And there were tender, deeply romantic ballads as well as braggadocio, seasoned with a taste of humor. (Jon Bream, Remembering Toby Keith: Bluster, beer and horse sense, Star Tribune, Febriary 2024)
The braggadocio aspect is important: a successful but modest man is ordinarily not called a k'nocker. A k'nocker is someone who works crossword puzzles - with a pen (especially if someone is watching). (Leo Rosten, The New Joys of Yiddish: Completely Updated)
Origin:
1590, coined by Spenser as the name of his personification of vainglory ('Faerie Queene', ii.3), from brag, with augmentative ending from Italian words then in vogue in English. In general use by 1594 for 'an empty swaggerer'; of the talk of such persons, from 1734. (Online Etymology Dictionary)
Though Braggadocio is not as well-known as other fictional characters like Pollyanna, the Grinch, or Scrooge, in lexicography he holds a special place next to them as one of the many characters whose name has become an established word in English. The English poet Edmund Spenser originally created Braggadocio as a personification of boasting in his epic poem The Faerie Queene. As early as 1594, about four years after the poem was published, English speakers began using the name as a general term for any blustering blowhard. The now more common use of braggadocio, referring to the talk or behavior of such 'windy cockalorums', developed in the early 18th century. (Merriam-Webster)