Sexism and Shovelware: Are games for girls the new licensed games?

Feb 19, 2010 19:49

What Lor wanted most for Christmas last year was Style Savvy, which was surprising since it was, well, not a Pokemon title. It looked like a kindred spirit to Roiworld’s Fashion Fix on the iPhone/iPod Touch, which Lor adored despite being fairly terrible at it. I knew I was going to like it, but I held off until I could see how accessible it was, and after watching her play through the tutorial on Christmas night, I was hooked. Against our better judgement, we ventured out into the post-holiday chaos in search of a second copy.

As we were in the car, Nick marveled at how utterly obsessed with the game I was, but wasn’t really surprised. “I’ve read some of the reviews,” he said, “and they’ve all said that even though they expected it to be terrible, they’re surprised that it’s a great game.” At first, I just went on gushing about how well the game is structured and the micromanaging of your store and everything, but after a moment, I began to wonder - why would one assume it’d be terrible?

I thought about it for a moment, and you know, it really did make perfect sense, considering the shift in marketplace perceptions. Nowadays, games created and/or marketed toward a female audience are the new licensed games, as far as their perception as shovelware is concerned.

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Originally published at two player co-op. Please leave any comments there.

sociology, gender issues, video games

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